• April 28, 2026

Knightsbridge Global Representation adds first DMC to portfolio

Knightsbridge Global Representation adds first DMC to portfolio

Knightsbridge Global Representation adds first DMC to portfolio 1024 681 micebook.

Knightsbridge Global Representation had been appointed UK sales representative for Spanish DMC maximice events group.

The partnership marks a significant expansion of Knightsbridge Global Representation’s portfolio and provides a comprehensive network of Spanish destinations to UK based event planners, agencies and corporate buyers.

Founded in 2008 and headquartered in Mallorca, maximice events group operates across 10 local offices spanning mainland Spain and the islands, including Barcelona, Madrid, Seville, Valencia, Bilbao, Marbella, Mallorca, Ibiza, Tenerife and Gran Canaria.

Led by co-founders Markus Müller and Juan Miguel Caldentey, the company’s core team of 35 specialists delivers a full 360-degree event management service across two dedicated business units: MICE and Automotive. Clients have included global names such as Google, Mercedes-Benz, Coca Cola, Novartis, BCD Meetings & Events and many more.

“I’m absolutely delighted to be representing maximice events group in the UK. They have built something truly impressive, a genuinely national DMC capability with real local expertise in every destination they serve,” said Nicola Byrne, MD of Knightsbridge Global Representation.

“For UK planners who want Spain done properly, this is the partner. I’m looking forward to introducing them to my network and creating some exceptional events together.”

Byrne officially launched Knightsbridge Global Representation in January with Steigenberger Hotels & Resorts as her first client. The appointment of maximice represents the agency’s first dedicated DMC partnership.

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events


    WordPress Ads