Renault has unveiled its latest lineup at Future Stores including the new Renault Turbo 3E in partnership with brand experience agency.
The event followed highly successful activations in 2025 and is AVANTGARDE’s third collaboration with Renault. This year’s edition comes as part of a broader Renault campaign to drive sales of its latest EV models.
maison renault, or ‘House of Renault’, displayed a lineup of the manufacturer’s latest four electric vehicles, with R5 Turbo 3E the star of the show, alongside Twingo, Renault 4, and Renault 5 E-Tech electric.
Held at Future Stores on Oxford Street, the event kicked off on 18 April and features in-store and complimentary experiences across nine days, including retro arcade machines, a racing simulator, iconic Renault memorabilia and merchandise, and car-model-themed smoothie bar. An initial private viewing took place on the first day for customers and media.
Targeting car-lovers and Renault fans, the experience will showcase Renault’s signature French spirit in the iconic London retail destination, with street footfall expected to surpass 700,000.
Creative and media agency Publicis London and MG-OMD are managing media output, key visuals, and social channel communications.
“We’re excited to be teaming up with AVANTGARDE once again to showcase the very best of Renault at Future Stores,” said David Isherwood, marketing director, Renault UK. “maison renault is more than just a display – it’s an invitation. It’s a chance for fans and customers to step into our world, to feel the Renault difference, and to discover the unique personas and electrifying attributes of our newest models.”
Gabriella Richardson, senior project director at AVANTGARDE, added: “For our third Future Stores activation with Renault, we’ve created a bold installation designed to make a real impact on Oxford Street and showcase the striking design of the Turbo 3E.”