Paris-based creative and experiential agency MNSTR, part of Project Worldwide, has announced the launch of its London office, marking a significant acceleration of the agency’s international expansion and its second international location.
The move establishes MNSTR’s immediate presence in the UK market, supported by Project Worldwide’s scale, capabilities, and network.
Based within Project Worldwide’s EMEA hub in London, the new operation reflects MNSTR’s ambition to rapidly position itself as a key player in the UK’s creative and experiential landscape.
The UK business will be led by Kate Maidment, who joins MNSTR as executive director and will spearhead the agency’s development in the region. With more than a decade of agency experience at Amplify and Imagination, Maidment has worked with global brands including Nike, Rolls-Royce Motor Cars, Jaguar Land Rover, BMW, and The LEGO Group.
MNSTR brings its expertise in delivering fully integrated campaigns to the UK, combining experiential, content, and culture-led brand experiences for a growing roster of new partnerships, including The LEGO Group and Genesis Motor Racing.
MNSTR’s UK team will deliver projects of greater scale and complexity, drawing on GPJ’s global production, logistics, and operational expertise.
The London launch represents a major milestone in MNSTR’s international growth strategy and underscores its ambition to build a strong, connected creative presence across EMEA.
Maidment said: “Joining MNSTR at this stage of its international expansion is incredibly exciting. The UK launch is not about starting from zero, but about accelerating momentum, building on strong client relationships, new wins, and the depth of the Project Worldwide network.”