• January 12, 2026

Amplified Hotels expands portfolio in Portugal

Amplified Hotels expands portfolio in Portugal

Amplified Hotels expands portfolio in Portugal 1024 683 micebook.

UK representation company Amplified Hotels has announced a new partnership with Lisbon-based Real Hotels Group.

Real Hotels Group is one of the largest hotel groups in Portugal, operating 20 hotels across Lisbon, Porto, Cascais and the Algarve. The new partnership is part of the Portuguese hotel brand’s strategy to increase awareness and deepen market share amongst UK MICE buyers. Amplified will focus on the group’s flagship MICE properties, including its five-star “Real” insignia hotels.

These include the Hotel Real Palácio, located in the heart of Lisbon’s  cosmopolitan city center; the Grande Real Villa Itália Hotel & Spa (pictured), a former royal residence of Italy’s  last king, Humberto II, set in Cascais; the Grande Real Santa Eulália Resort & Hotel Spa, a landmark  resort in Albufeira, Algarve; and the Real Marina Hotel & Spa, overlooking the iconic Ria Formosa in  the Algarve.

Simão José Simão, operations director at Real Hotels Group said: “The UK has long been a strategic market for Real Hotels Group, particularly for Lisbon and Algarve, where we concentrate some of our strongest five-star assets and a consistently high level of service.

“In the MICE sector, trusted relationships and privileged partnerships are vital and joining Amplified Hotels’ network allows us to strengthen our positioning alongside leading international hotels, while building long-term  relationships with UK buyers and business audiences who value quality, reliability and memorable  experiences.”

Amplified Hotels director Paul Hutton added: “Lisbon and The Algarve have always been important destinations for the UK meetings and events market, and we have wanted to work with a quality hotel partner in this region for a long time. We are already working on several exciting requests, and I’m looking forward to representing these new hotels alongside our existing portfolio of four and five-star MICE hotels and resorts.”

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