• September 12, 2025

Case Study: The Greatest Show

Case Study: The Greatest Show

Case Study: The Greatest Show 1024 683 micebook.

If you were at the micebook Awards, you’ll remember that show stopping opening video – featuring a flash of sequins, soaring acrobatics, and pure theatrical magic.

The footage? A sneak peek of a Greatest Showman-inspired corporate spectacular, brought to life by The PS Events Group. That was just a taste of the magic that they created.

Now, it’s time for the full reveal. Widely known for their theatrical roots and signature flair for immersive experiences, The PS Events Group delivered this bold and brilliant activation for a leading global pharmaceutical brand, welcoming 300 guests to an unforgettable immersive evening in the UK.

Working closely with the client, they delivered:

  • A cast of West End royalty – handpicked from their inhouse performance agency’s exclusive resume of talent.
  • Bespoke costumes – dazzling, dramatic, and perfectly designed to encapsulate the event theme.
  • A custom-built set – conceived by theatre professionals and lit like a headline stage
  • A full entertainment production team – of 15 highly skilled performers including cirque artists, singers, a choreographer, performance director, and one globe-trotting DJ.

Lucy Nicholls, Founder, CEO and Creative Director of The PS Events Group, said: “We design events to shift energy, stir emotion, and spark behaviour. From sound scaping to staging, everything we do is about crafting moments that inspire and drive connection. This wasn’t just entertainment – it was designed to move people.”

What you saw at the awards was just the trailer. Here’s the full story behind this spectacular event:

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events





    WordPress Ads