• August 25, 2025

micebook Award Winners Spotlight: Emota

micebook Award Winners Spotlight: Emota

micebook Award Winners Spotlight: Emota 1024 684 micebook.

Emota picked up the award for Best Celebratory or Awards Event for the NEFF MasterPartners Gala Dinner at this year’s micebook Awards. We take a look at what made the entry stand out for our judges…

Premium kitchen appliance brand NEFF challenged Emota to deliver an evening event to celebrate their high-performing partners in a way that left them feeling seen, valued and reconnected to NEFF on an emotional level.

NEFF MasterPartners represent the elite tier of the brand’s retail network across the UK – specialist kitchen retailers with exceptional product knowledge who provide personalised customer experiences. After a challenging 18–24 months, the brand recognised that something meaningful was needed — an event that would celebrate their commitment and creativity and reinforce these vital business relationships.

The NEFF MasterPartners Gala Dinner at London’s Underglobe delivered an immersive theatrical experience, blending storytelling, dance, live music, and aerial performances.

A bespoke four-act script wove NEFF’s innovation into a Shakespearean-inspired narrative, creating an emotional, memorable connection with guests. Projection mapping transformed the space sustainably, eliminating the need for heavy sets and reducing environmental impact.

Constant entertainment, roaming caricaturists, a branded photo booth, and carefully curated dining experiences kept guests engaged throughout. Attendance exceeded expectations with 306 guests, and overwhelmingly positive feedback reflected renewed enthusiasm and strengthened partnerships.

Every element — from inclusivity to technological ingenuity — delivered against NEFF’s premium brand positioning, ensuring guests felt celebrated, valued, and reconnected to the NEFF community.

Judges described it as a beautifully executed event that engaged all the senses and delivered a compelling, impactful, and memorable experience that delighted and engaged its audience.

 

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