For the first time in years, PepsiCo brought together its international bottler network under one roof and turned to INVNT to deliver an experience that would celebrate its brands, drive unity post-restructuring, and set the tone for the future.
PepsiCo IBC 2025 was a boundary-breaking global summit in Barcelona that demonstrated the power of live storytelling between brands and their key stakeholders.
The Challenge
The International Bottler Conference (IBC) is a vital gathering where PepsiCo’s global network of bottling partners, who manufacture, package, and distribute its beverages worldwide come together to align on strategy, share innovations, and strengthen collaboration. This event plays a crucial role in unifying diverse markets under a consistent brand vision and driving collective growth across the business.
PepsiCo’s brief was to produce its most immersive and impactful International Bottler Conference (IBC) yet. That meant managing multiple creative agency partners, navigating complex internal comms, and delivering a bold vision across live brand activations, major partnership reveals, and high-stakes executive messaging. With more than 700 global bottlers flying in from around the world, the pressure was on to deliver a seamless experience that would leave a lasting impression.
The INVNT Approach
As lead agency, INVNT oversaw end-to-end production, transforming the venue into a multi-sensory expo environment that showcased PepsiCo’s brand power at every turn.
Six immersive breakout zones brought product innovation and storytelling to life through:
- A live sampling kitchen, where guests could interact with the latest flavour innovations
- LED-powered stage design and VR headsets that transported attendees into future-forward brand worlds
- Gamified challenges and surprise speakeasy-style reveals, including hidden zones behind vintage cooler doors
- A show stopping PepsiCo & F1 partnership reveal, delivered via a live race car drop on stage
Every moment was designed to build emotional connection, drive engagement, and reinforce brand messaging, all while navigating tight timelines and evolving corporate updates.
The Results
- 700+ attendees from around the globe
- Highest-rated IBC in history with a 4.8/5 attendee score
- Unified brand narrative across divisions post-restructuring
- Standout recognition from PepsiCo leadership for INVNT’s creativity, agility, and flawless execution under pressure
PepsiCo IBC 2025 wasn’t just a conference, it was a fully choreographed brand experience that proved storytelling at scale can inspire, align, and ignite a global business.