TRO has launched Activate Live, a dedicated creative production division designed to help brands create high-impact brand activations from pop-ups and PR stunts to sampling campaigns and seasonal activations with speed, flexibility, and impact.
“Not every brief needs a 10-week build or a 10-tonne truck. Big brand or cultural moments don’t wait around – and neither do consumers. Activate Live was built for this exact challenge: helping brands respond to the now with smart, stand-out activations that are as agile as they are impactful,” said Alice Holden-Brown, Activate Live director at TRO
Rob O’Siochain, head of growth at TRO, added: “We’ve launched Activate Live at just the right moment. Seasonal peaks like Halloween, Black Friday or Christmas are where brands can win hearts and headlines – if they move quickly and deliver with quality and impact. Activate Live helps them to do exactly that.”
Activate Live offers a range of services, including creative and design development, fabrication and build, logistics and installation and on-site management and staffing.
The team have already delivered a diverse range of projects including a surprise Olly Alexander pop-up in London to support Twix’s ‘Two is more than one’ campaign and Don’t Look Back in Hanger – a sampling campaign for Dolmio coinciding with the recent Oasis gigs in Manchester.