Strata has created and delivered Powered by Nature: Allure Through a Bee’s Eyes – an immersive and multi-sensory experience for Peugeot at London’s Saatchi Gallery.
Inspired by how bees perceive nature under UV light, it challenges visitors to see the world differently and reimagines how a brand experience can connect innovation, sustainability and creativity.
Commissioned as part of Peugeot’s brand repositioning as a forward-thinking technology brand, the experience blends science, art and biophilia in a journey that moves from human sight to ultraviolet vision, revealing the hidden signals bees use to navigate and survive.
At the heart of the experience is a bespoke dome installation, enhanced with UV-reactive planting, immersive soundscapes and a biophilic wall. These elements combine to evoke a rich sensory world alive with unseen patterns and pulsing energy.
It features imagery from the original Powered by Nature photoshoot by specialist photographer George Williams, which inspired the experience. Powered by 30 microbial fuel cells developed by Nova Innova, the shoot drew electricity from plants, water, soil and organic waste. A living light module captured energy from photosynthesising plants, storing it in rechargeable batteries.
Strata’s creative and production teams worked closely with Nova and photographer George Williams to bring this vision to life, drawing power from living plants, water and soil to illuminate the shoot. Carefully adapted for the indoor gallery setting, maintaining a focus on sustainable design throughout, the installation also features work by contemporary artist Boo Saville, whose practice explores transformation and the natural cycles that connect all living systems.
“Powered by Nature is a first for Peugeot and a clear example of what strong collaboration can achieve. Strata understood our vision from the beginning, with the need to bring our Powered by Nature photo shoot of the E-5008 to life in a wider exhibition focused on sustainability and innovation,” said Zoe Peacock, head of brand communications and experience at Peugeot UK.
“Strata delivered the exhibition in a creatively ambitious way, producing an immersive experience which is true to our values. It supports our position as a forward-thinking technology brand and captures the spirit of innovation that sits at the heart of Peugeot.”
Matt Cole, executive creative director at Strata, added: “At the heart of the Peugeot brand is the concept of Allure. The partnership with the Saatchi Gallery and their Flowers season gave us the perfect opportunity to create an experience that shows the power of Allure within nature. By shifting the perspective to a bee’s-eye view, we were able to tell a story about the natural world, technology and perception that feels both unexpected and completely in tune with Peugeot’s values.”