• March 18, 2025

In Pictures: GLAM 2025

In Pictures: GLAM 2025

In Pictures: GLAM 2025 1024 682 micebook.

GLAM 2025, the fourth annual GLAM event organised by 11 luxury hotel brands, took place on Thursday 6 March at Mr Foggs – Society of Exploration in Covent Garden, London, bringing together 150 event planners for an evening of industry networking, celebration and fundraising.

GLAM – which stands for Global Luxury Alliance for MICE – was hosted by Accor, Auberge Collection  BelmondCorinthia,  Four Seasons Hotels,  Kempinski, Oetker Collection,  Rocco Forte HotelsRosewood Hotels & Resorts, Shangri-La Group, and The Doyle Collection.

Representatives from agencies including Nteractive, BCD Meetings & Events, AOK Events, Powwow Events, Pure Communications Group, Soster, Strata, Four Leaf Events, Yellow Fish, eveology, Lemon Lane, Image Events and many more were among those who attended.

In addition to fabulous food and drinks, the event raised money for charity partner The Hotel School, with each hotel group donating fantastic prizes for a raffle draw on the night and an online auction – at the time of publishing the total raised was £9840. The online auction remains open until 8pm on 20 March -8PM – here is your last chance to bid on one of the luxurious prizes donated and help raise fund for an important cause.

Hotel School empowers people who have experienced homelessness and other disadvantages to thrive in the hospitality industry. They have a dynamic 10-week programme combining theory, hands-on experience, and industry visits to provide the skills and confidence to land a job and excel in it.

This was the fourth annual GLAM event, which sees the hotel brands collaborate for one night to bring the industry together. This year, GLAM also partnered with mentoring scheme Fast Forward 15 to host a meeting for their mentees and mentors, and a learning and development session prior to the evening networking event.

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