• February 28, 2025

Event Concept launches North American division

Event Concept launches North American division

Event Concept launches North American division 1024 683 micebook.

Event Concept has launched a new North American division, marking a significant milestone in its growth and expansion strategy.

This new division will bring EC’s blend of creative event design and production to the U.S. market, with the team aiming to offer a fresh perspective on brand-led B2B events and experiences.

It will be spearheaded by Kate Connell, global project director, and James Connell, production director, and aims capitalise on opportunities in the North-East U.S. market.

Kate has over 15 years of experience producing high profile, multi-faceted events across the UK and globally for clients including EY, Intuit, Bank of America and Bloomberg. She will continue to head up EC’s team of producers in the UK and now the U.S., as well as leading the charge in the US office.

James brings a wealth of experience to the North American division, having overseen the significant growth of EC’s production capability over the last 16 years.

In his expanded role, he will continue leading production teams across the UK and U.S. alongside Kate, overseeing the successful delivery of major global projects. Both Kate and James will report directly to managing director Adam Stanley.

Stanley commented: “This expansion marks an important next step in our growth, following a period of steady development in global and U.S. markets. We’re excited to deepen our partnerships with leading brands in the Northeast U.S, delivering events that provide real, measurable value and business impact. Our focus on strategy, bold creative thinking, flawless execution, and collaboration will ensure we continue to set new benchmarks for excellence.”

Kate Connell added: “With the launch of our new North American division, we’re thrilled to bring EC’s unique approach to event design and production to the U.S. market. Our team is deeply committed to crafting meaningful experiences that not only captivate audiences but also drive real business outcomes for our clients.”

The launch follows a period of organic growth for the business across global and U.S. markets, alongside a repositioning in spring 2024.

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