Live event and creative agency Chorus has designed Hacienda 1942, a vibrant experience celebrating Don Julio 1942 Tequila, which will be hosted at the Rosewood London from 2 November to 9 January.
Hacienda 1942 invites guests to escape into the warmth of Mexican-inspired elegance, creating a unique winter retreat in the heart of London’s Holborn.
Chorus has transformed Rosewood London’s courtyard into a sanctuary inspired by the agave fields of Jalisco. Guests are invited to relax in a cosy, sophisticated space, tastefully decorated to reflect Mexico’s rich heritage.
“Hacienda 1942 captures the essence of Don Julio’s heritage and spirit in a warm, inviting atmosphere. Our goal was to create a space where guests can experience and celebrate the magic of Mexico in the heart of London,” said Cassidy Knowles, group MD of Chorus Creative Group.
The experience follows the award-winning activation that Chorus created for leading luxury Scotch whisky brand The Macallan at The Rosewood last year, which won Best Product Launch at the micebook Awards 2024.