• October 28, 2024

Chorus creates activation for tequila brand

Chorus creates activation for tequila brand

Chorus creates activation for tequila brand 900 600 micebook.

Live event and creative agency Chorus has designed Hacienda 1942, a vibrant experience celebrating Don Julio 1942 Tequila, which will be hosted at the Rosewood London from 2 November to 9 January.

Hacienda 1942 invites guests to escape into the warmth of Mexican-inspired elegance, creating a unique winter retreat in the heart of London’s Holborn.

Chorus has transformed Rosewood London’s courtyard into a sanctuary inspired by the agave fields of Jalisco. Guests are invited to relax in a cosy, sophisticated space, tastefully decorated to reflect Mexico’s rich heritage.

“Hacienda 1942 captures the essence of Don Julio’s heritage and spirit in a warm, inviting atmosphere. Our goal was to create a space where guests can experience and celebrate the magic of Mexico in the heart of London,” said Cassidy Knowles, group MD of Chorus Creative Group.

The experience follows the award-winning activation that Chorus created for leading luxury Scotch whisky brand The Macallan at The Rosewood last year, which won Best Product Launch at the micebook Awards 2024.

 

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