veSpace has appointed Heidi Shewring to the newly created role of director of sales to support its strategic growth.

Shewring joins the global sourcing and event management company with more than two decades of industry experience in client engagement and relationship management.

Most recently, she served as senior account director, client engagement at Inizio Engage XD. Prior to that, she was client relationship director at Ashfield Event Experiences, where she played a crucial role in developing robust client relationships and delivering exceptional event experiences.

In her new role at veSpace, Shewring will focus on advancing the company’s group strategy across its four divisions: veSpace, known for its comprehensive global sourcing and event management services; Chilled Agency, specialists in live creative and experiential events; Media Mirror, experts in video production and event creative; and Scottish Incentive division, renowned for designing unique incentive travel programmes in Scotland.

She will work closely with teams and clients to identify service gaps and leverage cross-selling opportunities among these brands, ensuring integrated and innovative solutions that align with client needs and drive mutual success.

“I am thrilled to join veSpace at such an exciting time,” said Shewring. “The company’s commitment to innovation and its impressive track record in delivering exceptional customer service in meetings and events align perfectly with my passion for driving client success and enhancing service delivery. I look forward to contributing to the continued growth and success of veSpace by encouraging deeper client relationships and exploring new avenues for service integration.”

veSpace CEO Anita Lowe added: “We are incredibly excited to welcome Heidi Shewring to the team. Her extensive expertise in the meetings and events industry, coupled with her proven ability to cultivate strong client partnerships, is a perfect fit for our ambitious growth plans. Shewring’s role is crucial in enhancing our group strategy, and her leadership will undoubtedly strengthen our ability to deliver comprehensive and innovative solutions across all divisions.”