• April 24, 2024

micebook hosts inaugural LUXE

micebook hosts inaugural LUXE

micebook hosts inaugural LUXE 1024 682 micebook.

The inaugural micebook LUXE event took place at Le Manoir aux Quat’Saisons, A Belmond Hotel this week, bringing together an intimate group of 50 corporate and agency buyers and luxury MICE partners for two days of content, green experiences and networking to explore the art of meaningful luxury.

Kicking off with a networking brunch on Monday, the carefully curated programme featured a new format, with each of our partners given the opportunity to present to the group, sharing their news, updates and product offerings.

Guests also had a chance to experience Le Manoir’s cookery and gardening schools, take part in a Birds of Prey experience, and enjoy delicious dining experiences.

In our content sessions, Damia Boudress, Director of Global Commercial Marketing at Belmond, discussed the evolution and challenges of marketing in the luxury world and shared insights and examples of how the brand’s approach to marketing has shifted to meet changing priorities and attract new audiences.

Globetrender CEO, founder & editor Jenny Southan also delivered an insightful session on luxury travel trends and why the shift towards the transformation economy presents new opportunities for luxury events and incentives industry in the “Age of Impact”.

Buyers included representatives from Service Now, PwC, BT, Potting Shed Events, Strata, eveology, Yellow Fish, Viva Esprit, Avalon, Opulent Events, Seven Events, Ulterior Events and more.

Partners included our headline partner Visit Monaco Convention Bureau, who served up delicious Monaco Spritz cocktails at our drinks reception, Belmond, IHG Hotels & Resorts, Hilton Luxury Brands, Destination Vancouver, Green Route Africa, Accor, Sena DMC Iceland, Corinthia Hotels, Just The Letter B, and Six Senses Rome.

SBM Monte Carlo, ME London, Rocco Forte, The Dorchester, Conrad London St. James, London EDITION, Sandals Resorts, Marine & Lawn and L`oscar London also attended.

Stay tuned for more photos, video, interviews and our LUXE report, coming soon!

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