• March 18, 2024

In Pictures: GLAM 2024

In Pictures: GLAM 2024

In Pictures: GLAM 2024 1024 683 micebook.

GLAM 2024, the third annual GLAM event organised by 11 luxury hotel brands, took place on Wednesday 6 March at Control Room B, Battersea PowerStation, bringing together 150 event planners for an evening of industry networking, celebration and fundraising.

GLAM – which stands for Global Luxury Aligned for MICE – was hosted by Rocco Forte HotelsDorchester CollectionBelmondAccorKempinskiCorinthiaFour Seasons HotelsRosewood Hotels & ResortsShangri-La Group, Oetker Collection and The Doyle Collection.

Representatives from agencies including Goose Live, Eventful, Top Banana, asembl, Sledge, Noble Events, Events Taylor Made, Black Book, OrangeDoor, Lemon Lane, Image Events and many more were among those who attended.

In addition to fabulous food and drinks, the event raised money in partnership with event industry charity Meeting Needs. All the hotel brands donated prizes for a raffle, held on the night, and an online auction, which closes on 20 March.

At the time of publishing, the total raised on the night and online was close to hitting the £10k mark. And there is still a chance to bid on 32 incredible lots in the GLAM online auction, which is open till 8pm on Wednesday 20 March. So, get bidding and help raise fund for an important cause.

Funds raised will go to Ella’s, a charity supporting women and children who have survived trafficking and sexual exploitation with the mission to ensure survivors have all they need to recover and build lives that are safe and free.

This is the third annual GLAM event, which sees the hotel brands put aside competition for one night to collaborate and bring the industry together.

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