Pedro Castro has been promoted to director of operations at Principal Global Events.

Since joining the Principal Family four years ago, Castro has been an integral part of the management team.

In his new role, he will assume a broader responsibility for overseeing cross-functional initiatives, implementing process improvements, spearheading strategic initiatives aimed at enhancing operational effectiveness across the business.

His objective will be to drive operational excellence, as well as contributing to the overall success and growth of the company.

“I’m extremely proud of this achievement and recognition of my work in the past four years. I’m also really excited to see what challenges and opportunities this new position brings, and to continue contributing towards the growth and success of the company.” said Castro.

Co-founder and director Anupa White added; “As we celebrate our 30-year anniversary, we are entering an exciting new phase for our agency. Our emphasis has been on the next generation and strengthening our senior team to bolster our future expansion.”