Identity has named Olivier Vallee as its new managing director as the agency continues its international growth strategy.

Vallee joins the agency from Nteractive, where was MD for the past five years, and prior to that held senior leadership roles at George P Johnson and 2Heads.

The announcement comes after the business recently completed the delivery of its second Conference of Parties (COP) event in Dubai, and London’s iconic New Year’s Eve fireworks celebrations.

These global events will form a central part of Vallee’s ambition for the business internationally as the wider brand continues its ambitions around the world. In previous roles, he has played an integral part of event programmes for some incredibly high profile, international brands, including, Rolls-Royce, Cisco, Airbus, BBC, IBM, Microsoft, Vodafone, Salesforce, GSMA, Gartner, working on events from conferences and product launches, to exhibitions, incentives, and sales meetings.

“Olivier’s appointment follows another remarkable year for our business and the beginning of an exciting 2024. It also allows us to continue to be brave, innovative, and ambitious with our plans for the future,” commented Michael Gietzen, Group CEO, Identity.

Vallee added: “This is a once in a lifetime opportunity, joining one of the fastest growing brands in the events industry, being part of an incredible group of people, and handling some of the most recognised events on the planet. I’ve been involved in many international businesses and this move, from a UK company to an international group, is extremely exciting.”

Vallee’s appointment follows the recent promotion of Paul Fitzpatrick, formerly MD, to the role of global COO.