We share highlights from Ashfield Event Experiences’ winning entry in the Best Internal Communications Event category at this year’s micebook Awards…
Judges praised Ashfield Event Experiences’ (AAE) entry for great creativity, interactivity and fantastic feedback from clients and attendees. The One Genmab Company Event 2022: Stronger Together was a company communications event, created for the entire global workforce, taking place on the back of the COVID pandemic in Madrid in June 2022.
Since 2019, Genmab had doubled in size, so this event was critical for connecting teams in person and rolling out the company’s 2030 vision. AEE delivered all event services, working seamlessly with 100+ Genmab stakeholders, bringing together 80 speakers, 37 external vendors and 125+ technical and freelance crew.
Over three days, the agency created an engaging event where togetherness and networking were prioritised over seminars and talks, with 68 bespoke pieces of video and animation delivering engaging messages across the agenda.
Attendees were kept on their feet and moving, never sitting for longer than an hour, and the entire organisation was engaged to create a showcase of talent, projects and visions using multiple learning tools. Sight, smell, touch, sound, and taste were all used to create unique experiences – informing, educating, and strengthening the One Team culture.
The event saw 1169 attendees from 57 nations across 26 departments spend 50 hours together. Engagement was extremely high and 98% left confident in the company’s future direction, 96% were more passionate about working for Genmab, and 96% understood the 2030 vision.
As Genmab believes in leaving a positive impact, 7,500+ care packages of basic necessities for refugees fleeing the war in Ukraine were created on-site in Madrid and delivered to the border of Ukraine directly from the event.