We share highlights from CWT Meetings & Events’ winning entry in the Best Incentive category at this year’s micebook Awards…
The company wanted to create an incentive that completely focused on the destination of New York City to inspire and motivate with amazing productions for more than 2,300 attendees.
The major challenge for this event was managing it through the COVID-19 pandemic – the event was postponed from 2020 to 2022, and CWT M&E worked with suppliers to keep rates and terms and conditions in place from the initial negotiations.
Despite the large number of attendees, the insurance company wanted the trip to feel exclusive and personalised to each winner. Attendees were split into three different sub-groups for activities, and for the city tours, each sub-group was broken into three different routes with each route including about 250 attendees.
Highlights included dinner cruises on the Hudson River and city tours ending with lunch at the famed Carmines, dinner on the top of One World Trade Center (102nd Floor) and a matinee performance of one of Broadway’s newest and most popular musicals, MJ, with a dinner for Diamond Club winners.
There was also a Gala Awards Ceremony designed to be an homage to a Night of Golden Broadway and a spectacular final night celebration at Intrepid Sea, Air and Space Museum, complete with flash mob dancers and much more.
Judges were impressed by scale of delivery and amazing experiences created for such a large group.