French Factor has appointed Just The Letter B to provide sales and marketing support in the UK as their new representative.

French Factor is a new DMC in the French Riviera, South of France and Monaco and the brainchild of Franck Vallauri and Charlyne Bourgeaud, two hospitality professional powerhouses, who relish the challenge of designing exceptional events.

Bringing a fresh, new energy to a region steeped in tradition, history and culture, their ambition is “to create programmes we can be proud of, which stand out from the crowd, in synergy with partners we believe in”.

Henriette Speed, Founder and Director of b, commented: “The French Riviera and Monaco continue to be popular event destinations for good reason, offering some of the world’s most iconic hotels and exciting experiences incorporating its rich culture, history, cuisine and the arts. I’m inspired to work with the dynamic, innovative team at French Factor. With their forward-thinking style and flair, they’re the perfect addition to our line-up of exceptional and award-winning DMCs.”

She continued: “Our ethos is to stay boutique and bijoux, only growing the portfolio with leading DMCs who really push boundaries and deliver outstanding experiences and results. French Factor are therefore a natural fit.”

Vallauri added: “We are delighted to be partnering with Henriette as an extension of French Factor in the UK market. With Just The Letter B, we have found the right environment, the positive energy and the values favourable to our development. For us, it is an honour to be represented by Henriette who demonstrates professionalism, expertise and a personalised approach with attention to detail and style.”