TTA was crowned winner of the Best Sustainable Event category at this year’s micebook Awards. We take a closer look at the agency’s winning entry…
One of TTA’s pharmaceutical clients planned to stage its first-ever global employee conference to foster connection and cohesion and unify its global workforce of 260 around its revised business strategy. TTA was challenged to devise and deliver a high-impact three-day experience with lower emissions and waste, embedding sustainable practices at every step of the event lifecycle.
Measures included offsetting emissions from employee travel, deploying digital solutions over print media, eliminating single-use plastics, maximising the use of recycled materials, and prioritising independent restaurants and locally sourced food and beverages in catering.
Trans-continental flights were restricted to economy class, the use of trains was mandated where practical, and car-sharing was encouraged for UK colleagues. Apex City of Bath Hotel was chosen for its sustainability credentials and proximity to the firm’s head office in Wiltshire and walking tours around the city provided a low-impact way for international colleagues to experience UK culture and heritage.
TTA recorded the environmental impact of the conference using TRACE, a carbon emissions and waste measurement platform developed by isla. The event’s total carbon footprint was 66.05 tCO2e (264 kgCO2e per attendee), and emissions were offset via the Ecologi climate action platform via carbon avoidance and reforestation schemes.
The company’s head of investor relations and corporate communications said: “Sustainability was very much front of mind, both in the conference content and organisation – from a lunchtime ‘pop up’ to increase employee awareness and engagement around our sustainability strategy, to the catering and travel arrangements for the conference itself. Our first global conference was very well received by colleagues, and we’re sure that the benefits will continue to prevail for many years to come.”