DRPG won the micebook Award for Best Celebratory or Awards Event for its work on BBC’s 100th anniversary celebrations . We check out the winning entry in more detail…
To celebrate its centenary year, the BBC wanted support with its BBC 100 festival period. Over the course of a month, DRPG was asked to deliver various interactions across the BBC employee sites along with two hybrid events and smaller panel chat shows.
The BBC Festival took place between 18 October, which was when the BBC was first formed a century ago, till 14 November, which marked 100 years since its first radio broadcast. The campaign aimed to showcase BBC’s achievements over the last century, celebrate colleagues, build confidence in the future of the organisation, and be inclusive of colleagues across all locations.
With an exciting brief and plenty of ideas, the agency delivered for the BBC end-to-end. This included site dressings; experiences; an opening ceremony; now and then activations; and a closing ceremony.
DRPG received fantastic feedback from the BBC. Many of the events and activations were hybrid, attracting an audience of 5,000+ for the opening ceremony and 13,000+ for the closing ceremony. BBC 100 reached more than 100,000 colleagues across 100 sites. Speaking to the team after the awards, BBC Director General Tim Davie even said it’s the best he’s ever been to, and he goes to the BAFTAs every year!
Due to the buzz created by the live events, interaction and engagement on the BBC internal comms platform saw a massive increased – 340% on likes and 50% on comments month on month. Judges praised the campaign for being highly professional, multi-facetted and pushing boundaries, as well its strong performance metrics.