Cvent has launched its new Cvent Webinar and Events+ solutions and announced a new partnership with Choice Hotels to offer instant booking at its customer and industry conference Cvent CONNECT in Las Vegas.

Built directly on the Cvent platform, Cvent Webinar enables customers to manage all their events and webinars in one place. The event technology giant said it helps to simplify how organisations connect with their audiences, increase customer and employee engagement, and maximise the impact of their sales, marketing and training efforts.

Cvent Webinar allows organisers to build a webinar in just minutes, with no prior or specialty training, and offers a range of engagement features including Live polls, Q&A with up voting, audience reactions, interactive chat and feedback surveys to deliver a more engaging and impactful experience.

To better support webinar programs that require multiple events within short time frames, Cvent Webinar also makes it easy to duplicate webinars so organizations can easily scale their programs.

It also integrates effortlessly with leading marketing platforms, CRM systems, and analytics tools, streamlining the process of capturing leads and measuring the success of webinars and virtual events.

Cvent Events+ is designed to enable year-round engagement with event audiences and empowers users to capitalise on the power of video to facilitate a more effective event marketing strategy.

Events+ works with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar. It also includes a feature that allows logged-in guests to see who from their prior event connections are planning to attend upcoming events.

The partnership with Choice Hotels International will see Cvent Instant Book rolled out globally across Choice’s portfolio of franchised hotels. The new direct booking integration, available later in Q3, offers a simplified booking experience for meeting planners to easily find and book guest room blocks online at Choice Hotels properties.

Planners can search, compare real-time rates and availability, and book rooms at Choice Hotels’ properties with a few clicks, bypassing the request for proposal (RFP) process typically required for larger, more complex events. Embedding the technology into Choice Hotels booking platform also enables hoteliers to increase their visibility and attract more group business by showcasing their properties to Cvent’s extensive global network of event planners.

Hotels joining the Choice distribution engine after the acquisition of Radisson Hotels Americas will gain access to Cvent Instant Book soon.