Find out why Smyle was awarded the Best Agency (more than 40 employees) gong at our recent micebook Awards…
Smyle was crowned of the hotly contested category after a fantastic year, which saw the 170-employee-strong creative agency deliver over 350 projects across five continents and enhance its service offerings in hybrid experiences, creative strategy, moving image and measurement.
Seven new clients joined the Smyle roster, and the agency retained 100% of its clients including long-time partners Samsung, Red Bull, Wella and Salesforce. All this helped the business to grow to an estimated £13.4m revenue with a 48% increase in staff.
To broaden, diversify and future-proof its offering, Smyle added two new sister agencies: Dreamlike State and Powered By Humans. These two additions sit alongside NJLive and The Sports Presentation Comp, forming a five-agency creative force with a passion for people, brands and the planet.
On the sustainability front, Smyle has introduced TRACE by isla on every project with over a £20k budget to inform its sustainability practices, while the agency’s commitment to internal culture has been recognised by the Inclusive Workplace Programme (2022) and Campaign Best Places to Work (2021, 2022, 2023).
Smyle is committed to attracting diverse talent through partnerships with 10,000 Black Interns and by joining D&AD’s Shift Programme (an industry led night school for under-represented talent) and has implemented several initiatives to create an inclusive workplace and culture. The agency has also introduced an improved benefits package and plans to launch a leadership development programme for women.
Judges praised Smyle for its strategic approach to experiences, robust creative output with supporting metrics and sound HR practices.