UK event agency Identity has announced the expansion of its business to the Middle East with the opening of two offices in the United Arab Emirates (UAE).

As a major hub for major events, the new offices in Abu Dhabi and Dubai will position Identity to continue meeting the growing demand for event planning and management services in the region.

The agency is already working on significant projects in the region alongside public sector organisations, with exciting opportunities on the horizon.

Michael Gietzen, CEO, Identity Group, said: “The Middle East is rapidly becoming a global hub for entertainment, business, and sporting events, and the UAE is a natural home for Identity’s offices. The global events industry has witnessed a positive shift, particularly in that region, with COP28 ascending global conversations to new heights from the heart of the UAE.

“As we continue to drive influential events, the appetite for human experiences beyond the digital realm is needed more than ever to strengthen the fabric of communities and society. The UAE is the perfect hotspot for the Identity team and industry practitioners alike to propel in a fast-paced region like the Middle East.”

Ryan Perkins, general manager, Identity Middle East, added: “We are thrilled to announce Identity’s UAE offices. This expansion is a testament to our commitment to delivering exceptional experiences for our clients. We look forward to leveraging our expertise in live experiential events and pioneering the human experience, supporting the UAE’s burgeoning position as a safe, secure, and accessible hub for global gatherings and a top choice for international business, entertainment, and cultural events.”