London based agency mcm creative has announced a senior management restructure to support its long-term growth strategy. Becca McCreath (pictured left) has been appointed to the role of managing director, whilst Nicky Milligan (pictured right) has moved into the strategic role of chief operating officer.

Since joining mcm creative, Milligan has overseen the development of the brand to focus on becoming ‘the people experience agency’ alongside driving the business to consistent profitability, increased headcount, and longer-term client partnerships.

“I am proud of what we have all achieved at mcm creative over the past few years, and I am confident that Becca will continue to have a positive impact on the agency and drive further business growth and innovation. She has the drive, vision, and experience to lead the team, and deliver outstanding results for our clients,” said Milligan.

Commenting on the change, mcm owner and chairman Neil Crespin, praised Milligan’s tenure as MD: “Nicky has been formidable in her role over the past decade – especially considering she was new to this industry at the time she joined. We are now delivering consistent, exceptional shareholder value, with this year alone set to see us achieve record results. The changes we have made to the structure and leadership of the business have put us on a superb footing to drive forward with even greater creativity, client relationships and employee engagement.”

Incoming MD, McCreath has been client services director with mcm creative group since June 2022.  In that time, she has played a key role in the growth of the agency, working on major accounts, and delivering successful pitches and projects for clients around the globe.

“I am delighted to be taking on the role of managing Director at mcm creative group. It’s truly an exciting time for the agency, with a fantastic team and culture, loyal clients, and a strong pipeline of business as the industry continues to go from strength to strength. I am looking forward to building on the success of the past and driving the agency forward,” McCreath said.