• March 30, 2023

5 unique incentive experiences in Melbourne

5 unique incentive experiences in Melbourne

5 unique incentive experiences in Melbourne 1024 683 micebook.

With its sense of exploration and discovery, Melbourne is the ideal destination to offer memorable incentive experiences to motivate and reward top performing teams.

From food and wine to sports and nature, there are activities to suit all tastes, and Melbourne Convention Bureau can help put together an inspirational itinerary. Here’s just five ideas to get you started…


If you’re looking for a truly impressive incentive experience, why not host a day at Australia’s first surf park, URBNSURF? Only 16km north of the CBD, and just minutes from Melbourne Airport’s terminals, this large-scale precinct ensures your group is immersed in the action with a tailored surfing experience in the safety of the park’s crystal-clear lagoon. Additionally, check out the range of spaces for wellness and team-building activities and enjoy the convenience of onsite dining.

Grand Prix Corporation

An incentive for those who enjoy the fast lane! The Phillip Island Grand Prix Circuit is home to the annual Australian Motorcycle Grand Prix. Take a guided circuit tour with exclusive access to off-limits areas or race on Australia’s largest four-lane GP slot car track.

Rochford Wines

In the heart of the beautiful Yarra Valley, Rochford Wines offers the perfect incentive experience. Enjoy delicious meals paired with award-winning wines. The vineyards and nearby hills create a stunning backdrop. Incentive activities include grape stomping, pizza dough classes or a delicious wine, cheese and fondue experience

Chadstone – the fashion capital

Chadstone – The Fashion Capital is the ultimate retail destination, with over 550 stores under one roof. Incentive groups get the full experience, with priority coach transport to the visitor lounge, exclusive tote bag, and a Chadstone Tourist Shopping Passport with over 100 discounts and value-adds. If a single day isn’t enough, take advantage of the 250-room Hotel Chadstone Melbourne MGallery by Sofitel. Enjoy the luxury and 5-star service – and head right back to the shops in the morning!

Puffing Billy Railway

Australia’s premier preserved steam railway, Puffing Billy, takes you on a nostalgic journey through the magnificent Dandenong Ranges. Embrace your inner child as you dangle your legs over the side of the railing while the train chugs its way through stunning rainforests and rolling green hills. Arrange a private carriage for your group, enjoy a cocktail event or gala dinner at the new Lakeside Visitor Centre in the scenic surrounds of Emerald Park Lake, or treat your guests to a first-class travel and dining experience with the Steam & Cuisine Luncheon.

These ideas are featured in the recently published second edition of the interactive Melbourne e-Guide, from Melbourne Convention Bureau. You can read the guide here

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