Brand experience and incentives agency Yellow Fish has announced the launch of Blue Panda, a new independent brand and marketing agency dedicated to building brands to love and last.

The venture is co-founded by Yellow Fish owner and MD Laura Pace in partnership with account director Sarah Pick.

“During COVID when events were impossible, we were asked by clients to help with numerous brand and marketing challenges. Post pandemic we’ve been lucky enough to continue to grow this side of the business and see demand increase to offer this as a service,” said Pace.

She added that with the increased demand for this type of work, it made sense to separate the two and launch a dedicated sister agency focused on expanding this side of the business, with Pick at the helm.

“I’ve been lucky enough to work with Sarah for over a decade and anyone who has had the pleasure to work with her will know that she really is a joy to work with and passionate in her dedication to building brands and delivering stand out campaigns for her clients.”

Pace joined Yellow Fish as managing director in March 2020 from experiential agency Hot Pickle and bought the business a year later from Founder Maria Valentine. Pick, who joined Yellow Fish in May 2021, also worked at Hot Pickle and several other brand and marketing agencies.