Event technology giant Cvent has announced the acquisition of UK-based company VenueDirectory.
Founded in 1993 and with over 378,845 venues in 310 cities over 170 countries, venuedirectory.com enables event planners to search, enquire and select their preferred event venue with 200 criteria.
VenueDirectory offers additional sourcing solutions including a dynamic booking module which allows users to enquire, book, track, invoice, report and make commission claims and an embeddable widget that venues can leverage to allow their clients to instantly book small meetings.
The acquisition closed on Wednesday 1 June, and VenueDirectory will continue to operate as a standalone business unit.
Cvent said venuedirectory.com’s robust UK and European venue database complements the more than 290,000 hotels and venues listed on the Cvent Supplier Network, further expanding sourcing options for event organisers in Europe and around the world.
It will provide VenueDirectory with additional support and resources enabling the business to connect more venues with corporate event planners across Europe and elevate their position as a regional leader in the venue sourcing space.
Cvent Vice President of International Sales, Graham Pope said: “For almost 30 years, VenueDirectory has been a trusted resource for both planners and hoteliers alike, and we’re extremely proud to bring VenueDirectory into the Cvent portfolio.
“With the demand for in-person events continuing to grow, efficient and effective online venue sourcing is top of mind. We are excited about opportunities ahead as we look to expand and enhance our offerings and better support our clients and partners across Europe.”
VenueDirectory CEO, Michael Begley added: “We’re excited to share this announcement with the marketplace as it further highlights the critical role technology plays in bringing hoteliers and planners together to create incredible event experiences.
“By joining a global leader in the event and hospitality technology space, we can tap into their resources, share best practices, and most importantly, deliver more ways for planners and suppliers to better connect and support the MICE ecosystem.”