Event and experience marketing agency George P. Johnson (GPJ) has announced the promotion of Jonathan McCallum to managing director of the London office.

McCallum has been with GPJ for almost six years, working as chief strategy officer, responsible for leading strategic planning and client services strategic capabilities and offerings, supporting business development and GPJ London marketing.

GPJ said the promotion underscores the agency’s commitment to strategy-fuelled experience design and builds on the momentum the company has had in recent years, despite obvious challenges and an evolving market.

McCallum will report directly to GPJ CEO, Chris Meyer. “I continue to be energised by the opportunities we have in the UK and European markets and having strong collaborative hubs will be the cornerstone of our growth,” said Meyer.

“Bringing Jonny McCallum into the managing director role from strategy underpins the importance of being client-centric and evolving our thinking to best serve our clients. As we move into 2022, we continue to see change and we are well-positioned to adapt successfully to it,” said Chris Meyer, GPJ’s CEO.

McCallum added, “I’m so incredibly proud of our agency’s ability to adapt and meet people where they are in today’s landscape. It certainly hasn’t been easy, but we’ve continued to evolve and bring new solutions to market that are pushing the boundaries of hybrid and IRL events that constantly unlock new doors for our clients. I look forward to leading our UK team in this new dynamic industry with so much opportunity.”

Part of a global network, GPJ has European offices in the UK, Norway, Germany, France and Belgium.