• October 18, 2021

HBAA rebrands as beam

HBAA rebrands as beam

HBAA rebrands as beam 900 600 micebook.

HBAA, the trade association for the meetings, events and accommodation Industry, has announced a new name and identity – beam.

beam represents the business events, accommodation and meetings sector and the name begins a new chapter for the association that is based on the solid foundations of the last 24 years. Underpinned by the association’s four pillars – resilience, innovation, ethics and quality – it aims to ensure that the association remains relevant and sustainable for the future.

The announcement is a result of extensive research, and the board’s recognition of the need for change and to have an identity that truly represents the span of membership today and tomorrow.

Members of beam will benefit from being part of a wider community with tools and content accessible to members, as well as strategic partnerships developed to aid members’ business growth. With membership open to both agencies and venues, this change ensures that both sides of the sector are truly represented, respected and encouraged to do business together, for the benefit of the end customer.

Beckie Towle, HBAA marketing director and founder of Events Raccoon commented: “beam will shine a light on our industry and on its members. It will be outward facing to the industry and to government, collaborating and striving for a united voice. beam will continue to champion change and lead the debate on key issues that will impact our industry, with macro environmental issues at the forefront and clear collaboration pathways across the sector.

“Our members remain the core of our success and like all businesses we have had to change to ensure we survive and have a prosperous future. We have big ambitious plans and need an identity that represents us, to showcase our vision.”

To fulfil beam’s mission, the association will be launching three new board positions: Industry Relations Director, Next Generation Director, and Content Delivery Director.

Angie Mason, founding member of HBAA added: “As a founder member of HBAA, and having enjoyed the opportunity to contribute to its long-term development, I am delighted that the Association continues to go from strength to strength with the transformation to beam.

“All good things evolve to become their best and this is a perfect example. Our industry thrives on best practise, learning and networking and these are the areas in which beam will lead. It will continue to be the voice of its members on a wider stage and lead the way for the continuing transformation of the business events, accommodation and meetings sector into the future.”

Over the coming months beam will unveil further details of the strategy and vision.

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