Activate Events & Communications has acquired production company Creating Sunshine Ltd to strengthen its expertise in the creative and technology space.
The deal was agreed by Mark Britton MD and Executive Producer at Creating Sunshine and Activate MD Paul Bowie, and it is aimed to further enhance the depth of in-house production experience that Activate can offer clients, while delivering a wider offering of virtual and live event solutions to existing Creating Sunshine clients.
The event team of Creating Sunshine have relocated to the Activate office in Crawley, ensuring seamless continuity of service for all clients concerned with projects supported by Louise Grieg, Operations Director, Activate, and Helen Kreuzer, formerly of Creating Sunshine (pictured above).
Commenting on the acquisition, Bowie said: “The opportunity to work with experienced professionals with the pedigree of the Creative Sunshine team does not happen every day. I really believe the combination of these two companies will create a valued resource and partner agency for clients by providing communication and engagement expertise through a variety of events and mediums, which help to grow their businesses”.
The newly merged business will support the delivery of integrated global communication and engagement solutions – localised yet strategically aligned – for an increasingly large portfolio of UK-based and international clients.