Independent marketing and creative agency Curious Orange has launched Curious Orange Live, a new experiential agency led in EMEA by managing director Kieran Traynor.
The agency, which has already secured work with Google, YouTube and Discord, will offer strategy, creative, production and measurement, with a focus on connecting live experiences to brands’ wider marketing activity.
Operating as an agency in its own right, Curious Orange Live will draw on the wider Curious Orange network’s content, digital, social, design and technology expertise.
Traynor brings more than 18 years’ experience across production, client services, strategy and agency growth, including two years in-house at Google working on B2B product marketing events across EMEA. He previously worked at Monks alongside Curious Orange founder Emmet McCaughey and co-founders Linda O’Connor, Caoimhín Magee and Brian Finucane.
McCaughey said the decision to create a dedicated agency for live, rather than add events as another Curious Orange capability, was deliberate.
“Brands want genuine live experts who also have the backing and scale to handle complex briefs,” he said. “Curious Orange Live brings its own leadership and sharp focus, backed by the full capabilities of our wider agency.”
Traynor said the business has been built around a small, senior core team, with additional expertise brought in to suit each brief. He also highlighted an ambition to work with clients earlier in the planning process.
“Experiential partners are often brought in once the audience, format and brief are already pretty formed. We’ve built Curious Orange Live to be useful in that earlier conversation, when a client has an audience, a business challenge and an important moment, but hasn’t necessarily decided what the answer is yet.”
He added: “We don’t need more events for the sake of it. We need better reasons for people to show up.”
The launch follows growth at Curious Orange, which was founded in 2024 and operates across EMEA, the US and Latin America.
Its leadership team also includes co-founder and board member Shawn Mielke, a former Google and eBay marketing leader, and co-founder Jen Coleman, who previously held senior roles at Google and YouTube.