The Freeman Company (TFC), a global collective of businesses that deliver complex live experiences at scale, has appointed a new president across its agency brands.
Alex Leikikh has taken on the newly created role, designed to bring alignment between TFC’s agency brands, making it easier for clients to navigate the full breadth of the group’s agency solutions as their needs evolve.
TFC’s agency brands – 3D Exhibits, Alford Media, BaAM Productions, Freeman AV Production, Sparks, and Studio Blue – will sit under Leikikh who reports directly to Janet Dell, CEO of The Freeman Company (TFC).
Leikikh joins TFC from Interpublic Group (IPG), where he was most recently global chairman and CEO of MullenLowe Group and executive vice president of IPG.
In that role, he was responsible for a portfolio of distinct creative agencies, including MullenLowe, The Martin Agency, Carmichael Lynch, and EP+Co. Through his career, he has built a reputation for growing businesses while keeping each brand’s own identity intact. Before IPG, Leikikh held creative leadership roles at Fallon and began his advertising career at Leo Burnett.
“Clients don’t come to us asking for one brand anymore, they come with needs that span several of them, and that’s a shift in scale, not just service,” said Dell.
“This role exists because our agency brands have grown to a point where coordinating them well matters as much as running each one well. Alex has operated at exactly that scale before, and he’s exactly the person to bring them together to ensure our brands work seamlessly together for our clients.”
Leikikh added: “The world grows more artificial by the day, and I want to spend my next chapter building something real. Live experience doesn’t fake anything, and that’s only going to matter more to people, not less. I’ve believed in the power of creativity since I started in this business, and I wanted to do that work somewhere built to think in years, not quarters.”