The latest episode of our nineteen Unfiltered USA series is now live, featuring Tina Madden, CEO of Meetings & Incentives Worldwide (M&IW).
In this episode, Tina reflects on her journey from a finance background into the meetings and events industry, and how staying true to your values, putting people first and creating a genuine sense of belonging have shaped her approach to leadership.
As CEO of a female-owned business, Tina also shares her perspective on female leadership, the strengths women bring to the table, and the importance of leading authentically, even when making the values-led choice isn’t necessarily the easiest one.
We also explore the changing expectations of clients and audiences, how the industry can better demonstrate the impact of face-to-face experiences, and the trends Tina believes will shape meetings and incentives over the next five to ten years.
Watch the episode now. And stay tuned for more conversations with some of North America’s leading agency CEOs and founders.
Catch up on other episodes from Series 1 and 2 of Unfiltered here