Cvent used its flagship Cvent CONNECT conference in Nashville to make a double announcement: a new brand identity built around what it calls the Presence Premium, and a planned multi-year $1 billion investment in product development and AI innovation.
The brand reveal centres on a simple argument: as AI makes content infinitely scalable and audiences increasingly sceptical, live events are becoming one of the most valuable tools organisations have for building trust and engagement. Cvent is calling this shift the Presence Premium, the rising value of human connection in an AI-first world. Research cited by the company supports the case, with 70% of leaders in a Forrester Consulting study saying events matter more, not less, as AI floods every channel with synthetic content, and 85% of respondents in a separate Censuswide survey saying AI-generated content has made it harder to build trust with audiences.
Reggie Aggarwal, founder and chief executive officer of Cvent, said: “When the world around us is so noisy, choosing to be present is the rarest signal in modern business. This new brand is bolder, performance-driven, and built for what’s next.”
Amy Lucia, chief marketing officer of Cvent, added: “For a company that exists to prove what events can do, we needed a brand bold enough to match that conviction.”
Alongside the rebrand, Cvent announced more than 70 product innovations at the conference, with 34 of those described as net-new AI capabilities spanning the full event lifecycle. All are either live, in beta, or expected to ship before the end of 2026, backed by a team of nearly 2,000 engineers.
Central to the product push is CventIQ, Cvent’s AI engine, which the company says is purpose-built for the events industry and grounded in more than 25 years of proprietary event data. New capabilities include an AI-powered Cvent Assistant that can take an organiser’s described intent and translate it into action across the platform, covering event creation, venue recommendations, attendee management and insights and benchmarking.
For hospitality professionals, new tools include AI-powered sourcing that allows planners to describe their needs in plain language and receive a curated shortlist of venues, an AI content assistant to help venues improve their visibility in planner searches, and updates to proposal and business intelligence tools to reduce manual work and surface better data.
The announcements were made in front of nearly 5,000 in-person attendees, with thousands more joining online, making it Cvent’s largest CONNECT event to date. Cvent also announced the launch of the Cvent Center for Event Insights, a new thought leadership arm working at the intersection of events, hospitality and technology.