Edinburgh-based experiential design and event production collective YOURGB has unveiled a new brand identity, relaunching as YourScene to mark 15 years in business and reflect its evolution from a founder-led venture into a multidisciplinary creative team delivering immersive experiences across the UK and internationally.
The rebrand retires the initials of founder Gilly Bain, who started the business in 2011 aged 25, from her grandmother’s spare room in North Berwick with a £3,000 gift. Today, YourScene is a multi-million-pound collective of 17, remaining independently owned by Bain and delivering projects for leading global brands and private clients worldwide.
The new name works on two levels, speaking to scenography and set design at the heart of the team’s offering, and to a deeper belief that the best experiences make people stop, feel something and take notice. The brand’s new positioning puts it simply: “Make a scene.”
The rebrand caps a period of significant growth, including a series of senior appointments. Amy Coultate joins as head of events, Kimberly Barr as head of client partnerships, and Louis Matthewman as senior experience designer and luxury events specialist, helping drive the collective’s expansion into the luxury sector.
YourScene’s client roster spans Sony Music, Disney+, Hendrick’s, Penguin Books, TSB, Netflix, Monkey Shoulder, NBCUniversal, Helly Hansen, Johnson & Johnson, P&O Cruises and The R&A. The collective is headquartered in Edinburgh and supported by a team and trusted network of specialist collaborators across Glasgow, London and New York.
Sustainability sits at the core of the business. YourScene is a 100% women-owned, Certified B Corporation and accredited Carbon Neutral Organisation, and has developed its own Event Carbon Calculator with Carbon Footprint Ltd to help clients understand the carbon impact of their events as the collective works towards Net Zero.
Gilly Bain, founder and director of YourScene, said the milestone felt like the right moment to evolve. “What started in my Grandma’s spare room with her £3,000 gift has grown into something far bigger than me,” she said. “YourScene captures who we are today, a collective of people who care deeply about creating experiences that bring people together, make them feel something, and leave a lasting impression. While the name is changing, the values that got us here absolutely aren’t.”
Looking ahead, YourScene has plans to grow its team across the UK and internationally, expanding further into the luxury and experiential space with ambitions to build a globally recognised experiential design collective.