• June 25, 2026

XSEM announces new C-Suite to drive future growth

XSEM announces new C-Suite to drive future growth

XSEM announces new C-Suite to drive future growth 1020 683 micebook.

XSEM has restructured its executive leadership team as the Leeds-based brand engagement agency prepares for its next phase of growth, following the recent launch of a specialist pharmaceutical division.

Co-founders of the Leeds headquartered agency Dan Bardgett and Michael Gwilliam will assume the roles of chief executive officer and chief commercial officer respectively, while Caroline Medcalf, who joined the agency in 2024, will take on the role of chief operations officer.

The leadership changes come just weeks after XSEM unveiled a new dedicated pharma division, reflecting the agency’s continued expansion into the sector.

XSEM said the new executive structure has been designed to create clearer accountability, support future expansion and strengthen operational delivery as the business continues to grow.

Bardgett said: “Consistent growth in recent years brings new opportunities and, as a board, we wanted to make sure our team as well as our client partners had absolute clarity in XSEM’s direction and growth, where our current and future revenue opportunity lies and how our day-to-day performance and delivery stands against the standards we set ourselves.”

The restructure also marks the promotion of Medcalf, who will lead operational strategy, oversee delivery and margin performance, and ensure the agency can scale effectively. Gwilliam will focus on revenue growth and pipeline development, while Bardgett will lead the agency’s strategic direction.

Speaking about Medcalf’s promotion, Bardgett said: “Since joining us, she’s had a hugely positive impact on the team, attracted new clients and demonstrated all the attributes of a leader perfectly in tune with our ethos of ‘making people happy’. Her new role as COO is a reflection of the regard everyone holds for her at XSEM.”

The executive team will continue to work alongside board chair Nick Ivel and the existing senior leadership team, including commercial director Rob Woodhead, marketing director Liana Lax, financial director Ben Sabberton and client services director Emily Podesta.

 

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