• June 16, 2026

Iceland expands hotel and wellness offering to cater for larger MICE groups

Iceland expands hotel and wellness offering to cater for larger MICE groups

Iceland expands hotel and wellness offering to cater for larger MICE groups 1024 683 micebook.

Iceland has long been on event planners’ radar for its dramatic landscapes and sustainability credentials, but a wave of new and expanded properties is quietly repositioning Reykjavík as a serious contender for larger groups too.

The most significant development is the expansion of Hotel Reykjavik Grand, which is adding a nine-storey wing to bring its total room count to 448. The move is a deliberate play for the bigger end of the market, integrating high-volume accommodation with conference facilities, a spa and additional dining under one roof, positioning the property as an all-in-one solution for major international events and associations that need everything in one place.

Hot on its heels, The Iceland Parliament Hotel has opened two historic conference spaces in the city centre, the reconstructed Independence Hall and the Old Ladies School, adding character to Reykjavik’s meeting room offer. Further south, about 40 minutes from the capital, the Black Sand Hotel opened in April, bringing 79 design-led rooms with coastal views to a region that’s becoming increasingly popular on the MICE map.

The wellness offer is also expanding in parallel. Laugarás Lagoon, which opened in October 2025 on the banks of the Hvítá River in southern Iceland, features hot and cold pools and saunas set against the natural landscape, complemented by a culinary offering from local chef Gísli Matt. Closer to the capital, the Reykjaböð Hot Springs in Hveragerði, around 30 minutes from Reykjavík, is set to open this spring, adding further options for MICE groups looking to build wellness into their programmes.

To top this off, Hilton, Hyatt Centric and Radisson Red all have projects incoming, with total room capacity in Reykjavík set to exceed 6,800 by 2027.

What makes the timing interesting is that the infrastructure build is happening alongside a broader repositioning of Reykjavík as a destination for purpose-driven events. The city runs entirely on renewable energy, Iceland has held the top spot in the Global Gender Gap Report for 16 consecutive years, and a calendar of sustainability-focused conferences gives the destination genuine programmatic credibility, not just a green veneer. For planners who’ve previously looked at Reykjavík for incentive travel or smaller conferences, the message this year is that Reykjavik is ready to scale.

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