UK-based hotel representation company hotel republic has expanded its portfolio with the addition of Sonesta International Hotels, strengthening its offering across key US destinations.
The partnership sees hotel republic take on UK MICE representation for Sonesta, which is currently ranked as the eighth largest hotel company in the US, with a global footprint spanning more than 1,100 properties and 100,000 rooms across 13 brands.
The move marks a continued focus on the US market for hotel republic, alongside growing demand from UK planners for destinations offering scale, accessibility and established infrastructure.
Kai Schomann, managing director at hotel republic, said the addition reflects both the company’s experience in selling the US and the strength of the Sonesta portfolio.
“Sonesta has a strong presence across key gateway cities including New York, Miami, Boston, Chicago and San Francisco, all of which are in demand for international meetings and events. The portfolio also includes hotels with strong MICE capabilities, making them well suited to UK buyers.”
Beyond the US, Sonesta also offers additional options for incentive and group travel, including properties in Egypt and a portfolio of Nile cruise experiences.
For Sonesta, the partnership forms part of a broader strategy to grow its share of the international meetings and events market, with the UK identified as a key source market.
Brian Macaluso, vice president of global sales at Sonesta, said: “MICE is an important segment for us, and developing strong relationships within the UK meetings industry is a priority. hotel republic’s experience and established network make them a strong partner to support our growth in this market.”