• April 13, 2026

ACC Liverpool rebrands as Liverpool Experience Campus

ACC Liverpool rebrands as Liverpool Experience Campus

ACC Liverpool rebrands as Liverpool Experience Campus 1024 686 micebook.

Liverpool’s flagship events destination has officially rebranded as Liverpool Experience Campus (LEX), marking a new chapter for the UK venue operator.

Formerly known as the ACC Liverpool Group, the organisation has today (13 April) launched its new identity, bringing together its waterfront venues under a single, unified brand.

The transition includes a new name, logo and visual identity, with the campus now comprising the Convention Centre at Liverpool Experience Campus, the Exhibition Centre at Liverpool Experience Campus, and the M&S Bank Arena, which retains its existing name.

The rebrand follows a two-year strategic review, shaped by consultation with stakeholders across the business, including clients, partners and staff. Since opening in 2008, the campus has hosted more than 10.5 million visitors across conferences, exhibitions, entertainment and community events.

According to the organisation, the new Liverpool Experience Campus identity is designed to create greater clarity for organisers and visitors, while strengthening its international positioning as a multi-venue destination.

At the centre of the launch is a new logo and branding inspired by the energy and creativity of Liverpool, aimed at reflecting the breadth of experiences hosted across the campus, from global congresses to large-scale live events.

Faye Dyer, CEO of Liverpool Experience Campus, said the rebrand marks a significant moment in the group’s story. “Liverpool Experience Campus defines who we are, what we stand for and the experiences we create across our venues. We are not a single building, we are a campus of brands, four stages delivering a world of possibilities.”

 

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