• March 25, 2026

Event Concept parent acquires Ivory Worldwide

Event Concept parent acquires Ivory Worldwide

Event Concept parent acquires Ivory Worldwide 1024 683 micebook.

The EC Group, the international brand experience group behind creative experience agency Event Concept, has acquired global B2B brand experience agency Ivory Worldwide.

The Group said the move, which follows hot on the heels of Event Concept’s US expansion last month, marks a major step in its ambition to become a leading international partner for brand experiences.

The acquisition brings together two agencies specialising in strategy, creative and live experience delivery. Both will continue to operate under their existing brands and leadership teams.

With teams in the UK, Europe and the US, the EC Group is now positioned to support complex, multi-market programmes to meet the evolving needs of leading global brands.

The deal expands the group’s capabilities across areas including creative, content, digital and AI, technical production and live delivery, while increasing its capacity to deliver larger-scale, multi-market programmes.

With teams across the UK, Europe and the US, the combined business of more than 200 employees will support global clients including Intuit, Canva, Twilio, Hewlett Packard Enterprise, Coca-Cola, HP and Airbus.

Ivory clients will also gain access to Event Concept’s in-house production and sustainability teams, as the group looks to strengthen its end-to-end delivery offer.

Mark Beaver, founder of The EC Group, said: “By uniting Ivory’s B2B brand experience expertise with Event Concept’s creative and production capability, we can help clients go further — from intimate moments of connection to large-scale global experiences.”

Adam Stanley, managing director of The EC Group, added: “The acquisition of Ivory Worldwide is a significant step in our growth journey. It strengthens our strategic and creative capability and enhances our ability to deliver integrated brand experience programmes across markets.”

Robbie Crittall, founder and CEO of Ivory Worldwide, said: “Joining The EC Group gives us the scale, infrastructure and in-house expertise to accelerate our international growth, while preserving the thinking, craft and client service that our clients value.”

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