• March 20, 2026

FCM M&E acquires Fresh Group

FCM M&E acquires Fresh Group

FCM M&E acquires Fresh Group 1024 683 micebook.

FCM Meetings & Events (FCM M&E), FCM Travel’s flagship MICE division, has acquired creative events agency Fresh Group – its first acquisition – expanding its footprint in the UK.

Combining the expertise of the current FCM M&E UK team and new team members at Fresh will quadruple the UK-based team to nearly 100 and add two new hubs in Manchester and Edinburgh to complement their existing London base.

FCM M&E said the acquisition gives it the capability to deliver high-impact brand experiences spanning everything from experiential design and content to in-house high-stakes film production.

Fresh Group’s clients include Visa, Vodafone, Marks & Spencer, Curry’s, Siemens, Hyundai, Co-op, and Samsung.

“This is a game-changing moment for FCM M&E and our clients across EMEA. We have experienced a 50 per cent increase in business year-on-year from 2025 to 2026, demonstrating strong market demand,” said Frits de Kok, Head of Meetings & Events, EMEA.

“The Fresh acquisition doesn’t just expand our footprint to fulfil the trend for in-person events; it fundamentally transforms what we can deliver for customers. We now have world-class creative business, brand experience expertise, and full-scale production capabilities under one roof.”

Lee Harris, Fresh CEO, added: “We’re delighted to join such a reputable organisation, to accelerate our global presence while retaining the local knowledge and expertise that our clients value. Fresh has always believed that the best experiences start with a clear strategic purpose and that creativity without context is just noise. Joining FCM M&E gives us the operational infrastructure and global reach to support our vision and scale, with the right talent, in the right place, at every stage of the event journey.”

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