• March 11, 2026

In Pictures: GLAM 2026

In Pictures: GLAM 2026

In Pictures: GLAM 2026 1024 682 micebook.

GLAM 2026, the annual GLAM event organised by 13 luxury hotel brands, took place on Thursday 5 March at Moco Museum in London, bringing together 130 event planners for an evening of industry networking, celebration and fundraising.

GLAM – which stands for Global Luxury Alliance for MICE – was hosted by Accor, Auberge Collection, Belmond, Corinthia Hotels, Dorchester Collection, Four Seasons Hotels, Hilton Luxury Brands, Kempinski, Oetker Hotels, Rocco Forte Hotels, Rosewood Hotels & Resorts, Shangri-La Group, and The Doyle Collection.

Representatives from corporates and agencies including OrangeDoor, emc3, Your Event Solutions, eveology, IOHK, FIRST, Image Events, Yellow Fish, Four Leaf Events, BCD Meetings & Events, Falkenberg & Florence, Green & Pleasant Events and many more were among those who attended.

In addition to fabulous food and drinks, the event partnered with Meeting Needs to raise money for charity partner The Hotel School, with each hotel group donating fantastic prizes for a raffle draw on the night and an online auction – at the time of publishing the total raised so far was more than £10,000.

Hotel School empowers people who have experienced homelessness and other disadvantages to thrive in the hospitality industry. They have a dynamic 10-week programme combining theory, hands-on experience, and industry visits to provide the skills and confidence to land a job and excel in it.

This was the fifth annual GLAM event, which sees the luxury hotel brands collaborate for one night to bring the industry together. This year, Alex James at JF Immersive supported with the event organisation.

Here’s a few of the official event pics:

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