• March 4, 2026

emc3 Collective launches healthcare events brand

emc3 Collective launches healthcare events brand

emc3 Collective launches healthcare events brand 1024 683 micebook.

Global events agency emc3 Collective has launched emc3 Life, a new healthcare-focused event agency created to meet “growing demand for more human, innovative and sustainable healthcare and pharmaceutical event experiences”.

With +100 years of combined experience across pharmaceutical and healthcare events, the emc3 Life team brings a deep understanding of the industry’s needs, compliance requirements, and stakeholder engagement. This expertise is now paired with the progressive thinking, creativity and delivery models honed through emc3’s work with world-leading tech brands, including HP, Google, Microsoft, TikTok and Checkout.com.

The group said the result is “healthcare events designed to move beyond the norm, creating experiences that are more progressive, deeply human, and designed to truly connect”.

As part of the emc3 Collective, emc3 Life also draws on specialist expertise across the group, including sustainability consultancy, From Now. This enables the agency to offer holistic sustainability solutions across healthcare events, from strategy and design through to delivery, measurement and reporting.

“Healthcare audiences are looking for experiences that feel relevant, tailored, engaging and human, not transactional,” commented Jan Wittkopp, vice president of emc3 Life.

“emc3 Life brings deep healthcare experience, strengthened by the innovation and insight we’ve gained working with leading tech brands. Combined with a holistic approach to sustainability, this allows us to create events that are more human, more engaging, and shaped around the full journey – from wellbeing to lasting impact.”

With B Corp certification and Gold-level EcoVadis accreditation, sustainability is embedded as standard, alongside a strong focus on wellbeing and lifestyle – designing healthcare experiences that support people not just professionally, but personally and throughout their journey to health.

The launch of emc3 Life marks the latest milestone in the continued growth of the emc3 Collective, following recent expansion across B2B, B2C, experiential and sustainability-led services.

“At the emc3 Collective, we’re constantly looking for opportunities where our talent, experience and values can genuinely move a sector forward, and healthcare is a space I’m truly passionate about,” said Lee-Anne Caldwell, group MD, emc3 Collective.

“The launch of emc3 Life is a natural evolution of that thinking. We’ve seen clear demand in the healthcare market for a more progressive, human approach, rather than defaulting to the traditional TMC models. We’re leveraging the incredible expertise across our teams to create something truly unique, bringing fresh perspective, innovation and real value to the healthcare market.”

Watch our recent interview with Lee-Anne Caldwell

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