ICE, the global community for senior in-house corporate event leaders, has rebranded as the International Corporate Events Network and appointed Ben Goedegebuure, former chief global strategy officer at Maritz, as a non-executive director to support its growth.
The move marks a new chapter in the organisation’s evolution as it enters its next phase of growth, expanding its platform, programmes and international footprint to better serve corporate event leaders around the world.
The organisation continues to position itself as a connective layer for the industry, breaking down silos, removing barriers to knowledge-sharing, and creating a space where intelligence, peer insight and real-world experience combine to drive better decisions and stronger strategic impact.
“This isn’t about rebranding for the sake of it,” said Anita Howard, founder and CEO of the International Corporate Events Network. “It’s about building something more connected, more intelligent, and more useful for the people who shape this awesome industry.”
She continued: “ICE is, and always will be, about community first. What’s changed is the scale, the ambition, and the responsibility that comes with the platform we’ve built. The International Corporate Events Network reflects who we’ve become, a global alliance of senior corporate event leaders who want to learn from each other, challenge each other, and raise the standard of what our industry delivers.”
Goedegebuure’s appointment reinforces the International Corporate Events Network’s commitment to building an independent, intelligence-led community, guided by experienced industry leaders and focused on long-term value for the corporate events community.
He brings deep expertise in global event strategy, data-led intelligence and enterprise-level programmes and will play a key role in shaping the insight and intelligence framework that underpins the organisation’s future direction.