• February 19, 2026

TRO appoints new head of client services

TRO appoints new head of client services

TRO appoints new head of client services 1024 683 micebook.

TRO has appointed Balpreet Mangat as its new head of client services, ahead of major 2026 growth plans.

The brand experience agency said the appointment reflects a renewed focus on long‑term client value as experiential takes on a more strategic and commercially accountable role for brands.

Mangat brings experience across start‑ups, independent agencies and global networks. Before joining TRO, she led Client Services at MKTG and most recently served as managing partner at Dentsu Creative, where she led Brand Experience and Advocacy for major global clients. She has also partnered closely with global solutions and innovation leadership to shape integrated programmes that address broader business challenges and drive impact across multiple markets.

Mangat’s appointment follows a successful period covering maternity leave and comes at a moment when brands are reassessing the role of experience as a driver of behaviour and measurable value.

As head of client services, her focus is on strengthening long‑term partnerships through retention with clarity and creating the conditions for ambitious work, without unnecessary complexity.

She said: “TRO’s belief in experience as a strategic discipline, combined with the scale and connectivity of Omnicom, creates real opportunities for deeper partnerships and more ambitious thinking. The agency is in an exciting place, and I’m looking forward to helping shape what comes next.”

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