Brand experience agency AVANTGARDE has announced the promotion of Sam Pepper to the role of global executive creative director.
The promotion comes as the agency configures for growth following its recent expansion of the London senior leadership team. With over fifteen years of experience at the likes of Wasserman and Agency Space, Pepper first joined AVANTGARDE London in January 2025 as executive creative director.
In his new position, he will define and champion a shared creative vision for the agency across all markets, ensuring all work continues to live up to the AVANTGARDE name. Reporting to Global CEO Stuart Bradbury, he will focus on nurturing collaboration across AVANTGARDE’s worldwide locations and strengthening alignment between creative teams. The new role also reflects a strategic focus on developing AVANTGARDE’s creative talent worldwide.
“AVANTGARDE is an iconic name and a promise to live up to. That makes it a great place to push brave creative work,” said Pepper.
“I’m lucky to work with some talented people who consistently set the standard for great creative. My job now is to formalise that as a clear vision to guide us and our clients as we grow and create the right conditions for people to produce work they love.”
Global CEO Stuart Bradbury added: “AVANTGARDE’s continued global growth demands creative leadership that is truly unified across our regions, and the role of Global Executive Creative Director ensures we keep setting the benchmark for world class brand experiences worldwide.”