Janine Hart joins as client director, Jess Charles moves into the MD role, Rachel Douglass moves into the head of live role, and Laura Pace moves into CEO role to oversee the running of both Yellow Fish and Blue Panda (sister agency of Yellow Fish).
Previously MD at events agency Pure Communications Group, Hart will drive strategic client growth and help diversify Yellow Fish’s offering to the market. She brings over 18 years’ experience in the global events industry, with expertise in shaping large-scale strategic conferences and complex brand experiences.
“Yellow Fish has long stood out to me for its ambitious thinking and the exceptional team behind it. The experiences we create truly resonate, and there’s a strong sense of momentum across the business,” said Hart.
“I’m excited to be working with this amazing team to expand our offering, deepen client relationships and help shape our next phase of growth.”
Charles’ move from head of live to managing director reflects the agency’s continued growth in the brand experience and events space. As MD, she’ll take responsibility for the day to day running of Yellow Fish and continue to oversee major clients.
“The focus for 2026 and beyond will be on designing brand experiences that do more than bring people together, they will be experiences that inspire teams, motivate performance and turn moments into measurable business outcomes,” she said.
“Our ambition is to scale our offering, invest in innovation and create experiences that sit at the intersection of culture, creativity and commercial results.
Rachel Douglass, who joined Yellow Fish ten years ago, steps into the head of live role and will be responsible for the overall output of the agency’s live work. After joining
“As we head into what’s set to be our biggest year yet, I’m looking forward to pushing creative boundaries, raising the bar for live experiences, and leading our team to deliver work that truly makes an impact,” said Douglass.
CEO Laura Pace said “I’m so excited to be surrounded by these incredible women as we continue to grow and diversify Yellow Fish. They are all absolute experts in their fields, and I can’t wait to see what we do together. Each of these women strives for excellence for their clients, pushes for creative brilliance and ensures they bring the team along with them at every step of the way.”