The Realise Group has announced the launch of Unreal, a dedicated experiential agency.
Building on Realise’s reputation for fabrication and technical production, Unreal enters the market to focus exclusively on the end-to-end delivery of immersive brand experiences.
The two agencies will operate as distinct entities under the Realise Group umbrella, allowing for a specialised approach to client needs while maintaining the shared DNA of craftsmanship and reliability.
“The launch of Unreal is a natural evolution for us,” said Arran Cruickshanks, managing director. “Mark and the team have spent years perfecting the how of production. With Unreal, we are focusing on the why and the what. By separating our fabrication strengths and client base from our full-service experiential offering.”
Cruickshanks joined Realise as MD in October to oversee the agency’s strategic direction, operations, and growth initiatives, with a focus on expanding the company’s market presence, strengthening client partnerships, and fostering innovation across its offerings.